Five key trends in the book market news for authors. Jim kukral is a bestselling author and top internet entrepreneur. Ebook market share down slightly in 2015 the bookseller. Amazon steps up its battle with the book industry a recent change in the way the giant etailer sells books has publishers scrambling. With growing ecommerce, indian book market all set to. The mass market though, experimented with ebooks for awhile and decided that print. While some indies had a fabulous year in 2014 look no further than the retailer bestseller lists where self published authors are hitting the top 10 each week, most authors experienced a slower growth year especially when compared against the gogo days of exponential growth from 2008 to 2012.
Development of the german book and ebook market from 2005 to. The future of ebooks 3 aggressively digitize and market their electronic books, even if ebook revenue does not cover costs in the short term. Amazon has an even bigger share of the ebook market than. At the end of june, amazons kindle family of reading devices was used to read ebooks by 55% of ebook buyers, according to figures compiled by bowker market research. The growth of the market has been majorly driven by increasing penetration of smartphones for reading purposes in countries such as china, india and the u. The global ebook market accounted for approximately 12. Penguin random house last year doubled the size of its distribution. According to a study released last october, the number of selfpublished books produced annually in the u. The report covers the present scenario and the growth prospects of the. One of the most significant factors affecting the growth of the ebook market in india is the huge increase in smartphones, tablet and ereaders. Download it once and read it on your kindle device, pc, phones or tablets.
Print still remains the most popular format and ebook growth looks to be flattening. Physical book sales are growing at 3 percent to 4 percent after many years of decline. Ebook share of the uk book market has decreased marginally in 2015. The ebook market is the fastest growing market in global book publishing industry,which is expected to show a substantial growth in cagr, from 2014 to 2020. While ebooks continue to gain market share in germany, the growth rate has slowed. Strong growth continues in scholarlyprofessional ebook market 30 march 2015, stamford, ct scholarly and professional ebooks sales increased globally by 7. In the beginning of 2015, daily ebook unit sales on amazon amounted to. However, the market for printed books is declining with the digitization of books and its easy availability and exchange over the internet. This trend is supporting the growth of ebook market in these geographies. The report, ebook market in the us 20162020, has been prepared based on an indepth market analysis with inputs from industry experts. Fortune may receive compensation for some links to products and services on this website.
Paperbacks remain the most popular format in terms of units sold, comprising 40. Kindle share of ebook reading at 55% publishers weekly. However, the overall growth of the market is very encouraging for existing and new players, said vikrant mathur, director, nielsen book india. Tweet share post new data from pricewaterhouse coopers global entertainment and media outlook projects that ebooks will make up 50 percent of the u. Estimates a growth of 3040% and reach 5% of total book market in 2015. Amazon has an even bigger share of the ebook market than we thought author earnings report. From 20 to 2017, the category is reported to have seen just one year of revenue growth, in 2015. Earnings report, it might just be possible to guess at a true size for the ebook market in the us for adult fiction and nonfiction at least. Isbn registrations for selfpublished titles have grown more than 375% since. Ebook sales for the uks five biggest publishers fell in 2015. To examine how big five versus nonbig five legacy market shares at amazon have trended, we need to look at each book format separately.
The above numbers would not include selfpublished ebooks. New providence, nj, september, 7, 2016 proquest affiliate bowker reveals in its latest industry report that the number of authors who are opting to selfpublish continues to rise, with a growth rate of 21% between 2014 and 2015 for print and ebooks combined. Ebook market global ebook industry size, share, growth, analysis, research and forecast report, 2014 to 2024 ebook market global ebook market size was valued at usd 15. Ebooks growth is up, both traditional and selfpublished. He teaches the internet marketing certificate program at the university of san francisco and is one of the top experts on ebook marketing. Conventional wisdom says that amazon has 65% of the us ebook market. Ebook market size, share, analysis, 20142024 industry.
Ebook market research report, market size technavio. Overdrive sees widespread growth in k12 market for ebooks. Ebook market segment forecasts up to 2020, research. Market formation and growth in north carolina ian m taplin this study is both a history of the american wine industry and an examination of its current structure and performance. In analysing market formation, taplin focuses on a complex network of winery. Adding up the invisible ebook market analysis of author earnings. In the first three months of 2015, 41 percent of ebook buyers read digital books primarily on their tablets, according to the newspaper citing nielsen data, and 32 percent read ebooks primarily on their ereaders. She credited prints rise to growth in the adult book segment, which was spurred by the popularity of titles like the girl on the train and go set a. By the time amazon began breaking out the revenue of amazon web services in 2015. Philip jones, editorinchief of the bookseller, noted a 15% average growth in ebook sales across the main publishers. Traditional publishers ebook sales drop as indie authors. Pwc gave paidcontent an exclusive look at their ebook data, and here are some of their predictions.
What will happen in the rest of the world during that time. Use features like bookmarks, note taking and highlighting while reading the rise of the platform marketer. May 2015 sales across the board for books, stationary and. Ebook sales falling for the first time, finds new report books the. An ebook is the digital or electronic version of a book and can be read on. The report will be released at the frankfurt book fair on oct. Would you like to make your ebook stand out from the crowd. To calculate the market size, the report considers the revenue. New york, april 6, 2016 prnewswire about ebook market in the us an electronic book, or ebook, is a digital publication of a book that can be read on computers or handheld electronic devices. K, the readers are adopting ebooks at faster rates as compared to the printed books. Ebook sales slip, and print is far from dead penguin random house last year doubled the size of its distribution center in crawfordsville, ind.
More than 725k selfpublished works registered in 2015. An ebook is the digital or electronic version of a book and can be read on various devices such as specific ereaders e. Ebook market in the us 20162020 research and markets. With growing ecommerce, indian book market all set to become rs 739 billion industry by 2020. The report covers the market landscape and its growth prospects over the coming years. To a certain extent, e books have become popular amongst american bookworms 20 percent of book readers in the u. The ebooks industrys convenience and dynamic growth with an impressive growth trajectory has digital medium to be one of the driving forces in publishing industries. Strong growth continues in scholarlyprofessional ebook market. Many self publishing authors will quit in 2015 trends in the epublishing market arunas gudinavicius.
Book sales are in decline but audio books are thriving cnbc. To a certain extent, ebooks have become popular amongst american bookworms 20 percent of book readers in the u. Furthermore, multi lingual features of ebooks is an advantage which is expected to help gain share over the projection period. In the first three months of 2015, 41 percent of ebook. Revenue is expected to show an annual growth rate cagr 20202024 of 4. More selfpublishing indie authors on ebook market trends in the epublishing market arunas gudinavicius. This meant that the ebook revolution had driven overall market growth in volume at least of 30% in the adult fiction category. Childrens ebooks had the most dramatic decline in unit sales, and childrensyoung adult ebooks have suffered doubledigital revenue drops every since year 2015. Among all the regions, north america is the dominating region in the ebook market.
The state of the publishing industry in 5 charts jane. What will the global ebook market look like by 2016. The question was always at what share of the book market. So far, juvenile ebook sales lag behind adult ebook sales by a significant margin. These investments are necessary to establish the market, and provide a legitimate alternative to any pirated materials that may be available on filesharing websites. Technavios report, ebook market in the us 20162020, has been prepared based on an indepth market analysis with inputs from industry experts. When you pair this chart with other studies showing that most kids use smart phones and tablets, one wonders when well see corresponding growth in the juvenile ebook market. The pace of ebook decline appears to be cooling, aaps marisa bluestone said, noting 2017s drop was, significantly less than the doubledigit declines experienced in 2015 and 2016. In this interview with jim kukral, youll find tips on how to market ebooks successfully. Indias book market, currently worth rs 261 billion making it the sixth largest in the world and the second largest of the english language ones, is expected to touch rs 739 billion by 2020, says a survey. They seem to be through their explosive growth phase. Report from bowker shows continuing growth in selfpublishing.
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